Champions to at-risk

RFM & segments

Built-in Purchase tracking powers recency, frequency, monetary scoring and dynamic audience rules.

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Recency, frequency, and monetary scoring built on Purchase events. Dynamic segments update as buyers shop — Champions, Loyal, At Risk, and custom rules you define.

  • Auto-calculated RFM tiers from real transaction data
  • Segment rules with AND/OR conditions on events and properties
  • Use segments in broadcasts, flows, and proactive agent targeting

See it live

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